Obituary of Norton Chervitz

Norton Chervitz, 87, of Palm Harbor passed away peacefully July 29, 2019.

Norton was born January 4th, 1932 in St. Louis, Missouri to Dorothy Henrietta Inger Chervitz and Sol Chervitz. He is predeceased by his sister Carol Ann Chervitz Nelson and his brother Bruce Chervitz.

Norton received his Bachelor's degree in Chemical Engineering from Washington University, St. Louis MO, where he was inducted into the most prestigious engineering honor society Tau Beta Pi and the scientific research honor society Sigma Xi. He spent two years in the Army 1953-1955.

Norton started trading stocks, options, and commodities in 1953, as a self-taught individual investor. After his honorable discharge from the U.S. Army, he began his career in Chemical Engineering with Standard Oil Co. of Indiana, followed by his move to Midwest Consultants from 1957-1961.

Norton moved to Florida and co-founded St. Petersburg Shoe Corporation (Peltz Shoes) in 1961. Norton brought strong talent in the financial/ investment disciplines to the Peltz Shoes team. He successfully grew the company until he retired in 1987.  After retirement from the shoe business, he pursued a career in his longtime interest of investing. He became a Registered Representative in 1988 with Thomson McKinnon, which later became PRU Bache. Norton moved from PRU Bache to Raymond James before joining Greystoke in 1994. He worked until the week prior to his passing doing what he loved.

Norton’s boyhood dream of visiting Tibet inspired a lifetime of travels over 7 continents accompanied by his wife, Dot Pat. He was an avid hiker and observer of nature. He strove to live by the Golden Rule. His devotion to his wife during many years of her illness was inspiring. His wry humor, inquisitive mind, good advice and counsel benefited all whose paths he crossed.

He is survived by his wife of 63 years, Dorothy Patricia Peltz Chervitz; 1 son and 3 daughters and their spouses, Cathy Chervitz Stewart, Alan (Rose) Chervitz, Susan (Fred) Migliorini , Diane (Kevin) Koplar; and 6 grandchildren, Max (Sierra), Jake and Cole Chervitz, Lucas and Rae Migliorini, and Madison Koplar.

Memorial services will be at 10:30 AM on Sunday, August 18, 2019, at David C. Gross Funeral Home, 830 N. Belcher Road, Clearwater, FL. A reception after the service will be held at the home of Alan and Rose Chervitz.

In lieu of flowers donations may be made to the charity of your choice.

David C. Gross Funeral Homes, Belcher Road Chapel in Clearwater is serving the family.